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Who Will Define the Next Generation of the NBA?

We are in a new era of basketball, centered around high volume of 3-point shooting, fast-paced tempo and positionless play. The NBA enters the 2023-24 All-Star weekend in a transitional phase among the game’s elite stars LeBron James, Stephen Curry, Kevin Durant, James Harden, Chris Paul and every superstar that has heralded the beautiful game for the better part of the last 15 years are all nearing the end of their careers and new marquee stars are gradually creeping into the spotlights.

While it’s important to acknowledge that the seasoned millennials still possess valuable contributions from their wellspring of experience, notably led by LeBron James, who has admirably held the mantle as the ‘face of the NBA’ for the best part of two decades now. Despite his (continued) greatness, the unmistakable signs of a changing guard grow more pronounced with each passing day. They are acutely aware that the next generation is on the horizon, ready to make their mark.

The influx of stars born in the ’90s is now assuming the spotlight for their respective teams, spearheaded by stars such as Nikola Jokic and Giannis Antetokounmpo. These rising superstars appear poised to shape a new era in the NBA.
In light of this transformative shift, FLOS shines a spotlight on five superstars who are primed to define this new era in the NBA.

Jayson Tatum (PF) — Boston Celtics

Jayson Tatum, who secured a commendable fourth place in MVP voting last season, made headlines by scoring an unprecedented 55 points in the 2023 All-Star game and claiming the game’s MVP honours. He further etched his name in the history books by setting a new record for the most points in a Game 7 playoff matchup, dropping an impressive 51 points to propel the Boston Celtics past the Philadelphia 76ers in the Eastern Conference semifinals.

Despite the Celtics falling short of a return to the NBA Finals, Tatum showcased his prowess by achieving a career-high scoring average of 30.1 points, and he exhibits a clear intent to elevate his scoring abilities even further at just 25 years old.

However, it’s crucial to emphasise that Tatum still has ample room for improvement. His finishing abilities are currently underwhelming, a factor compounded by the challenging shot profile of a primary scoring option, resulting in effective field-goal percentages that tend to hover around the league average. Standing at a slender 6’8″, Tatum possesses the physicality to finish over and around most opponents, yet he struggles to navigate the delicate balance between seeking contact and converting in the lane.

Tatum has made a strong start to the season, leading the Celtics to 1st in the Eastern Conference and currently boasting the best record in the league (34-10). Tatum’s ability and offensive package (similar to that of his idol, the late great Kobe Bryant) make him a certified superstar for now and the many years to come. Playing for the prestigious x17 NBA Champions, the Boston Celtics, also perfectly positions him to be a prized asset for the league to market.

Noteworthy stats for the 2023-24 season include 27 points per game (PPG), 8.4 rebounds per game (RPG), 4.4 Assists Per Game (APG), and 46.7% from the field goal (FG).

Shai Gilgeous-Alexander (PG) — Oklahoma City Thunder

The 25-year-old dynamo truly came into his own last season, propelling a young Oklahoma City Thunder (OKC) squad to 40 victories and multiple play-in appearances through his exceptional all-around performance.

Under his leadership, the Thunder witnessed a notable improvement last season of 4.9 points per 100 possessions whenever he took the court. The team, once struggling, transformed into a formidable force, thanks to his prowess in isolation, unwavering ability to penetrate opposing defences, silking post moves, knack for creating open opportunities for teammates and commendable defensive contributions.

This Canadian star elevated his game to new heights in the previous season, boosting his scoring average by over 7 PPGs in the last season. His breakout performances in the 2022/2023 season earned him his inaugural All-Star nod and a well-deserved first-team All-NBA selection, signalling that he is poised for continuous improvement.

Thus far, SGA has posted an impressive stat line, averaging 31.1 PPG, 5.6 RPG, 6.4 APG, and shooting a remarkable 55.2% from the field (given his position).

Having finished 5th in the MVP voting for the previous season, this emerging Canadian talent has positioned the Thunder to be considered as serious title contenders, leading this young core to number 1 seed in the Western Conference (as of this date). He’s winning on (and off) the court and is the consensus ‘best dressed’ player in the league. Without a doubt, his performances and personality make him a rising NBA star worth keeping a close eye on in the upcoming years.

Luka Doncic (SF) — Dallas Mavericks

At 24, Doncic has already earned as many first-team All-NBA selections as basketball elites including Stephen Curry, Chris Paul, and the recently inducted Hall of Famer Dirk Nowitzki.

Despite the Mavericks falling short of the playoffs in the previous season (following their 2022 Western Conference finals appearance), Doncic showcased his brilliance by achieving a career-high 32.4 points per game—second only to Joel Embiid in the league. This marked his third consecutive season as a first-team All-NBA honoree.

Navigating through roster changes, the Slovenian guard continued to bear the offensive burden for Dallas, achieving a career-best in points while maintaining an impressive 49.6% shooting accuracy—also a personal record. With the Mavericks consistently prioritizing off-season enhancements, there’s anticipation for an even more efficient version of this All-Star guard in the years ahead.

‘Luka Magic’ continued to be a walking highlight reel with his flashy plays and monster stat line. The young Slovenian has his sights on the league MVP honours, but more importantly his focus (and expectation) is to lead the Mavs to championship glory, a la Dirk!

Noteworthy 2023-24 stats (thus far) for Doncic include 33.6 PPG, 8.5 RPG, 9.3 APG, and shooting 48.2% from the field.

Giannis Antetokounmpo (PF) — Milwaukee Bucks

The two-time MVP has solidified his commitment to the Bucks by signing a three-year extension, showcasing his unwavering determination to compete at the highest level—and he’s showing no signs of slowing down. Giannis Antetokounmpo has consistently raised his points (and assists) averages in each of the last 6 seasons.

Known for his remarkable defensive skills and exceptional physical conditioning, the Greek star has proven to be remarkably resilient against injuries.

Giannis is poised to remain among the game’s elite players, with his continuous improvement evident in both his transformed physique and expanding skill set. His unparalleled work ethic, coupled with an unwavering mentality and commitment, is truly admirable.

The trajectory of his development remains uncertain. Perhaps the three-point shot will become a reliable facet of his game, or as he continues to strengthen, he might transition to a full-time centre, unlocking a potent offensive unit that offers no concessions on the defensive end.

Giannis and the Bucks have started the season in usual fashion, racing off to the strong start and then currently sit in 2nd in the Eastern Conference, pushing to replicate their 2020 Championship season.

For the 2023-24 season, Giannis has (so far) put up some impressive stat lines: 31.2 PPG, 11.5 RPG, 6.1 APG, and a 60.9 FG%.

Nikola Jokic (C) — Denver Nuggets

While falling just short of securing an MVP three-peat last season, Nikola Jokic achieved something arguably even more prestigious: the Finals MVP. His dominance played a pivotal role in Denver’s triumphant NBA title run, making him the first player in history to lead the postseason in total points (600), rebounds (269), and assists (190). At the age of 28, Jokic is undeniably in the prime of his career, showcasing versatility as a scorer and a creative playmaker.

Recognised as a walking triple-double threat, Jokic came remarkably close to averaging one in the previous regular season. The culmination of winning a championship and earning Finals MVP honours significantly elevates his status in the league.

Despite being on the older side, Jokic is anticipated to age gracefully, standing out as someone who relies minimally on athleticism. His intellect, substantial size (6’11”, 284 lbs), and deft touch are expected to remain as effective as ever over time. While potential declines in speed and quickness might impact his defensive play to some extent, it’s noteworthy that Jokic has not been reliant on quick-twitch movements thus far.

The Serbian big man is arguably the best centre in the league (battling with the reigning league MVP Joel Embiid). doesn’t care much for the publicity to carry a mantle as grand as the ‘face of the NBA’, preferring life off the cameras but his dominance on the court, coupled with the Nuggets’ strong roster, makes him a household name for years to come.

The Joker’s stats (to date) in the 2023-24 season are unsurprisingly impressive, he’s averaging 26.2 PPG, 12.0 RPG, 9.1 APG, and 59% from the field!

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